Sales Development Representative

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you’re joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.

Team Overview

As a Strategic Sales Development Representative (Strategic SDR), your job is to create new business opportunities for PowerSchool’s strategic sales team by identifying, engaging, and qualifying high-value prospects. This advanced SDR role plays a critical part in driving pipeline growth within complex territories that require additional expertise. You’ll be the first point of contact for strategic accounts—coordinating leads, ensuring seamless handoffs to Sales Executives, and managing personalized reports to track your progress. In addition to core prospecting responsibilities, you’ll take on strategic projects such as mentoring new team members, sharing best practices across the sales organization, and supporting initiatives aligned with PowerSchool’s key objectives.

Duties and Responsibilities

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strategic Planning: Create and execute plans to identify key opportunities within assigned districts and state agencies.
• Market Research: Research district and state initiatives to uncover priorities and identify key contacts and stakeholders.
• Personalized Outreach: Develop and deliver tailored outbound messaging to engage assigned districts and state agencies effectively.
• Account Collaboration: Establish regular communication with Services and Customer Success teams to ensure account health and leverage internal relationships.
• Campaign Execution: Coordinate and implement Account-Based Marketing (ABM) campaigns in partnership with Marketing Leadership
• Pipeline Advancement: Collaborate with Sales and Marketing teams to drive progress on open pipeline and re-engage stale opportunities.
• Relationship Building: Build and nurture relationships with key decision-makers and influencers within assigned accounts.
• Feedback & Strategy: Provide insights to Sales and Marketing Leadership to inform and improve go-to-market strategy.
• Data Management: Ensure accurate and up-to-date contact data for all engaged accounts and opportunities.
• Performance Reporting: Report weekly, monthly, and quarterly results to Sales Development Manager.
• Mentorship: Mentor new Sales Development Representatives and coach team members on best practices.
• Other Duties as Assigned: Perform additional tasks and projects as needed to support team objectives.

Qualifications – What someone needs to have done

To be considered for and to perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

• Bachelor’s degree required
• Background in sales, lead generation, or customer service
• 6 months of K12 Ed-Tech Sales Development experience.
• Strong communication, organization, and time management skills
• Comfortable with cold outreach (calls, emails)
• Familiarity with CRM tools (e.g., Salesforce) and Microsoft Office
• Motivated, goal-oriented, and passionate about education technology

Competencies – What someone needs to do in the role

1. Be Sales-Driven
   Focus on generating pipeline, creating opportunities, and contributing to bookings. Keep sales activity and impact at the center of your daily work.
2. Plan Your Day with Purpose
   Structure your time to meet daily outreach goals while balancing other responsibilities. Prioritize what moves the needle.
3. Own Your Outcomes
   Use Salesforce and team tools to track your pipeline and progress. Take responsibility for your performance and seek support when needed.
4. Commit to Ongoing Development
   Stay open to feedback and coaching. Look for ways to build on your strengths, improve your skills, and share what’s working with the team.
5. Share Insights & Inform Strategy
   Stay current on PowerSchool’s products and positioning. Share insights from the field that can help shape messaging, strategy, and product direction.
6. Show Up Professionally
   Bring a positive, can-do attitude. Represent PowerSchool with professionalism, especially under pressure or when facing challenges.
7. Communicate Proactively
   Keep your team and leaders informed, whether it’s good news or roadblocks. Ask questions when unsure, and contribute to open, honest conversations.
8. Solve Problems, Don’t Just Spot Them
   When something isn’t working, think through the issue and suggest solutions. Then, collaborate with your team to move things forward.
9. Know the Competition
   Understand how PowerSchool stacks up against competitors and use that knowledge to position us effectively in conversations. Share what you’re hearing from the field.

Compensation & Benefits

PowerSchool offers the following benefits:

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)


• Flexible Spending Accounts and Health Savings Accounts


• Short-Term Disability and Long-Term Disability


• Comprehensive 401(k) plan


• Generous Parental Leave


• Unrestricted paid time off (known as Discretionary Time Off - DTO)


• Wellness Program, including ClassPass & Employee Assistance Program


• Tuition Reimbursement


• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $56,400 - $71,400 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accommodations@powerschool.com.