Senior Director, Sales Development (Dallas/Plano)

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you’re joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.

Team Overview

Our Sales team serves the critical role of getting our products into the hands of our customers. This talented team works hard to build and maintain relationships with our clients, as well as looks for new business opportunities to expand our reach.

Job Purpose 

The Senior Director, Sales Development leads the strategy and execution of our sales development function to drive sustained pipeline growth. This role ensures SDR managers and teams are aligned, high-performing, and continually improving. The ideal candidate will champion the adoption of innovative technologies that unlock capacity, optimize processes, and foster a culture of accountability and excellence.

Duties and Responsibilities 

• Lead and develop a team of SDR Managers, providing coaching and strategic direction to maximize performance.
• Design and implement a scalable technology and automation strategy, leveraging platforms like Salesforce, Outreach, Salesloft, Gong, Clari, and other AI-based tools, to improve SDR productivity and effectiveness.
• Define and track key performance indicators; identify performance gaps and implement training or process improvements as needed.
• Recruit, onboard, and retain top-tier sales development talent, building a high-performing and motivated SDR organization.
• Partner cross-functionally with Marketing, Sales, and Solution Consulting to align sales development efforts with the broader go-to-market strategy.
• Continually assess and enhance sales development plays, cadences, and content to drive engagement and pipeline generation.
• Maintains a thorough understanding of PowerSchool’s strategies, goals, structure, and operating methodologies.
• Travel occasionally up to 10% for key moments such as team summits and other high‑priority events.

Minimum Qualifications 

• Proven success in leading, developing, and scaling high-performing sales development teams, including coaching both frontline managers and individual contributors.
• Exceptional communication skills, with the ability to clearly articulate strategy, drive alignment across functions, and inspire teams through periods of change.
• Deep expertise in Salesforce administration and CRM optimization.
• Proficient with modern sales tools (e.g., Salesforce, Outreach, Salesloft, Gong, Clari) and eager to adopting emerging technologies.
• Strong analytical skills with a data-driven approach to decision-making.
• Familiarity with go-to-market operations and the application of technology to drive sales productivity.
• 10+ years of experience in sales development, sales leadership, or a related field, including 3+ years in a leadership role managing SDR teams.
• Bachelor’s degree in Business, Marketing, or a related discipline.

Preferred Qualifications 

• Experience leading the adoption of new sales technologies or productivity tools across a team.
• Background in B2B technology or SaaS, ideally with experience selling to K–12 school districts or state departments of education.
• Salesforce Administrator certification.
• Hands-on experience in building and optimizing AI-powered workflows and automations.
• Experience in high-growth, fast-paced B2B technology environment.
• Understanding of public sector sales cycles, including K–12 funding models and stakeholder dynamics.
• MBA or equivalent advanced degree.

Compensation & Benefits

PowerSchool offers the following benefits:

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
• Flexible Spending Accounts and Health Savings Accounts
• Short-Term Disability and Long-Term Disability
• Comprehensive 401(k) plan
• Generous Parental Leave
• Unrestricted paid time off (known as Discretionary Time Off - DTO)
• Wellness Program, including ClassPass & Employee Assistance Program
• Tuition Reimbursement
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $150,000 - $247,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accommodations@powerschool.com.

#LI-SM1 #LI-HYBRID