Director, Content Marketing

Job Purpose

The director of content marketing leads the development and implementation of content within the marketing organization to build brand preference, audience engagement, digital authority, and inbound traffic for our brand and solution campaigns.  This individual and his or her team achieve this by aligning content strategy and creation in various formats to support engagement with one or more target audiences and related keyword universes.

This role owns the development of the overall content marketing charter, strategy, and editorial calendar, and evangelizes the need for content marketing to support awareness and drive demand. Additionally, the role owns the creation of related primary and derivative assets to support frequent publication of content via one or more “destination publications.” Typically, these include blog posts and related content that builds thought leadership and digital authority and promotes brand objectives. These content marketing efforts are closely aligned with campaign-related content and tactics. The director of content marketing is responsible for communicating the team vision and results to executive leadership.

Duties and Responsibilities

Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to build a content marketing strategy and editorial calendar and create related content.
• Engage and collaborate with cross-functional participants (e.g., campaigns, solution marketing, digital marketing, field marketing, marketing operations, agencies, freelancers) as needed to support content ideation, creation, activation, and measurement requirements.
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content.
• Manage meeting and resource schedules, workflows, and deadlines associated with content marketing activities.
• Collaborate with other functions to gather the information needed to optimize content asset creation, performance, and measurement.
• Implement, support, and evangelize content marketing best practices including contributing to SEO and search engine marketing initiatives with keyword optimization, content tagging, and metadata management where applicable.
• Recommend and create primary and derivative assets that can be leveraged across various channels and use cases — for example, a research report complemented by an infographic, blog post, video, executive summary, and webinar.
• Collaborate with marketing campaign owners to integrate and repurpose content marketing and campaign content where appropriate.
• Collect, analyze, and report on content marketing success via standard content marketing KPIs using web analytics tools, marketing automation platforms, and business intelligence platforms to inform and optimize ongoing efforts.
• Rationalize, find, hire, and manage internal content marketing resources, agencies, consultants, or freelancers, including writers, graphic designers, video and interactive content producers, blog program managers, and SEO professionals as needed.

Qualifications

To be considered for and to perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

Qualifications include:

• 8-10 years of content marketing experience, at least 3 years in a leadership role managing a content team.
• A college degree required; an MBA or advanced degree equivalent is a plus.
• Ability to develop and document content marketing strategy plans, and effectively communicate them to leaders and stakeholders.
• Comfort selling content marketing vision and results to executive leadership.
• Strong leadership and team building skills.
• Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy and asset creation.
• Ability to understand, digest, and distill complex concepts for mass consumption via engaging content.
• Strong writing and editing skills.
• Sensibility for design and video/multimedia.
• Strong project management skills, with experience managing budgets, vendors, and agencies.
• Excellent communication, collaboration, and consensus-building skills — ability to work with cross-functional teams.
• Ability to multitask and meet tight deadlines.
• Strong problem-solving and analytical skills.

Environmental Factors

• Constant indoor collaborative work environment in close contact with co-workers
• Frequent social interactions and interruptions
• Frequent work under time restraints
• Rare travel

• Physical Requirements

  Lifting/Carrying:

  • Occasionally carrying items weighing under 10 lbs.
  • Rarely carrying items weighing between 11-20 lbs.

  Twisting/Turning:

  • Occasionally reaching over shoulder
  • Overhead and reaching outward
  • Occasionally bending
  • Frequently walking normal surfaces
  • Constant sitting

  Other:

  • Constant use of keyboard, fine dexterity, grasping, holding
  • Constant repetitive motion – hands

PowerSchool offers the following benefits: ​

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)​
• Flexible Spending Accounts and Health Savings Accounts​
• Short-Term Disability and Long-Term Disability​
• Comprehensive 401(k) plan​
• Generous Parental Leave​
• Unrestricted paid time off (known as Discretionary Time Off - DTO) ​
• Paid Community and Volunteer Time Off (VTO)​
• Wellness Program, including ClassPass& Employee Assistance Program​
• Tuition Reimbursement​
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage​

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A reasonable estimate of the base compensation range for this position is $120,000 – $130,000. The compensation range is specific to the United States and incorporates many factors including but not limited to an applicant’s skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters. 

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accommodations@powerschool.com.

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