We're seeking a dynamic individual to join our team as the Marketing Campaigns Director. In this role, you'll drive the acceleration of demand for PowerSchool's offerings through strategic and effective integrated marketing campaigns. Your responsibilities will include developing and executing lead generation and nurturing programs, as well as Account-Based Marketing (ABM) initiatives across all market segments. You'll play a crucial role in identifying qualified prospects, ensuring PowerSchool meets acquisition, retention, and upsell targets through innovative marketing strategies. From SEO/SEM to email campaigns, webinars, paid digital ads, trade shows, and regional events, you'll lead a variety of initiatives to differentiate PowerSchool in the marketplace and provide exceptional experiences for prospects and customers.
Essential duties and responsibilities include the following. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
To be considered for and to perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required
Qualifications include:
PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accommodations@powerschool.com.
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